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Post by account_disabled on Mar 10, 2024 5:37:20 GMT
Venn diagram: diversity, inclusion and equity form an intersection at the center,Source: BetterUp In fact, belonging to Generation Z have greater trust in companies that represent diversity in their advertising. 49 % of those born between '97 and 2010 have stopped purchasing from companies and brands that do not reflect their values. In particular, the results highlighted that: inclusive advertising generates trust inclusive companies have loyal (and higher retention ) buyer groups inclusive advertising. Generates sales and drives the purchase decision words are important, as are UAE Phone Number images playing it safe is more dangerous than taking a stand Therefore, a narrow-minded advertising or corporate policy leads to the loss of huge subgroups of consumers (and potential employees ), as well as precluding the possibility of creating connections with a segment of customers. If the image is too small, you can right-click it to open it in a new window Venn diagram, Microsoft study results: inclusion in advertising generates trust and connections, acceptance. Security Source: Microsoft 3. Be part of the change The problem must be addressed from within, that is, starting from your company team. A group made up of people with different cultural backgrounds, for example, can give very effective input, as it combines different points of view. Employees who feel a strong sense of belonging achieve better (56%) work results Source: Better Up Here are some tips on how to best prepare yourself, both in terms of your team and the way you communicate with customers.
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