Post by account_disabled on Feb 18, 2024 7:18:29 GMT
Move to the Internet and the space above the fold is simply the content the reader sees as soon as they land on your page. Here’s what Unbounce displays above the fold on its home page. Unbounce Above The Fold The moral of the story: what you place above the fold is very important. Whether on a newspaper, website or landing page. But how do you choose what to place above the fold? How to Choose What You Place Above the Fold Keep the following 10 points in mind when crafting your powerful and high-converting above the fold space. Take a look at your competitors…especially the super-successful who pay to generate a ton of traffic. I’m not endorsing plagiarism but make a list.
Set a specific conversion goal for your landing page. A direct sale? Or an opt-in? This will Buy TG Database determine which elements you choose above the fold. If you’re building a database, you’ll want a form above the fold. Visitors will quickly decide whether they want to stay or leave based on their initial impression. Make sure you are crystal clear. Give customers who are ready to convert the opportunity with a big CTA above the fold. Start with a ‘How To’ headline. In April, I attended a copywriting conference run by one of the more successful Internet marketers. In that company’s testing, the “How To” headline wins 90% of the time. If you’re selling a cure for Acne, a “How To” headline might be, “How to End Acne in Just 12 Days.
You can test other headlines down the road but start with the old classic. Keep it super-simple and super-clear. This takes work. But the value proposition must be easy to understand as soon as the potential client or customer sees the space above the fold. Trust simplicity and clarity. Keep the design free of graphic clutter and noise. Follow the Unbounce look more than the L.A. Times approach—which has too much going on for my taste. Maintain alignment. Many marketers create conversion leaks by failing to keep the space above the fold aligned with their traffic generation. For example, a PPC ad might say, “14 Day Acne Guarantee.
Set a specific conversion goal for your landing page. A direct sale? Or an opt-in? This will Buy TG Database determine which elements you choose above the fold. If you’re building a database, you’ll want a form above the fold. Visitors will quickly decide whether they want to stay or leave based on their initial impression. Make sure you are crystal clear. Give customers who are ready to convert the opportunity with a big CTA above the fold. Start with a ‘How To’ headline. In April, I attended a copywriting conference run by one of the more successful Internet marketers. In that company’s testing, the “How To” headline wins 90% of the time. If you’re selling a cure for Acne, a “How To” headline might be, “How to End Acne in Just 12 Days.
You can test other headlines down the road but start with the old classic. Keep it super-simple and super-clear. This takes work. But the value proposition must be easy to understand as soon as the potential client or customer sees the space above the fold. Trust simplicity and clarity. Keep the design free of graphic clutter and noise. Follow the Unbounce look more than the L.A. Times approach—which has too much going on for my taste. Maintain alignment. Many marketers create conversion leaks by failing to keep the space above the fold aligned with their traffic generation. For example, a PPC ad might say, “14 Day Acne Guarantee.