Post by account_disabled on Jan 8, 2024 10:20:43 GMT
Published February 17, 2022 Alt text Search Engine Optimization is an essential strategy for any business that wishes to gain a prominent position in the SERP of search engines . Local SEO refers to a particular branch of optimization, i.e. that set of activities which aim to increase the visibility of a website within the local searches carried out by users. In other words, Local SEO has the aim of best positioning a website so as to maximize its ranking in the SERP when those who browse are looking for products or services nearby in relation to their geographical position. Why is Local SEO essential? The widespread and rapid diffusion of mobile devices has also marked a profound change in consumer habits, giving a boost to so-called "Near Me" searches , i.e.
Those aimed at satisfying immediate needs by finding Telegram Number Data activities close to one's location. According to Think with Google statistics, approximately 30% of searches performed on smartphones are linked to a precise geolocation and 76% of those who carry out mobile searches for nearby products or services then visit an offline business within a day. In 28% of cases, searches for something nearby also translate into a purchase: it is therefore quite clear why every business should be present in Local Search. Google's objective has always been to respond in the most appropriate way to the needs of its users and, given the ever-increasing relevance of mobile searches , today it chooses to give more weight to local queries and people's need to find valid commercial activities around them.
Search engine algorithms therefore increasingly reward those websites that are specifically optimized for Local SEO and that are able to provide evidence of relevance, notoriety, reliability and proximity to the position of the searcher. Where does your site appear? Optimize it from an SEO perspective with our experts! FIND HOW Optimize your site for SEO FIND HOW Who is Local SEO for? Local SEO is an extremely useful activity for any entrepreneur, company, shop or professional who has a physical location to which he wishes to lead his potential customers.
Those aimed at satisfying immediate needs by finding Telegram Number Data activities close to one's location. According to Think with Google statistics, approximately 30% of searches performed on smartphones are linked to a precise geolocation and 76% of those who carry out mobile searches for nearby products or services then visit an offline business within a day. In 28% of cases, searches for something nearby also translate into a purchase: it is therefore quite clear why every business should be present in Local Search. Google's objective has always been to respond in the most appropriate way to the needs of its users and, given the ever-increasing relevance of mobile searches , today it chooses to give more weight to local queries and people's need to find valid commercial activities around them.
Search engine algorithms therefore increasingly reward those websites that are specifically optimized for Local SEO and that are able to provide evidence of relevance, notoriety, reliability and proximity to the position of the searcher. Where does your site appear? Optimize it from an SEO perspective with our experts! FIND HOW Optimize your site for SEO FIND HOW Who is Local SEO for? Local SEO is an extremely useful activity for any entrepreneur, company, shop or professional who has a physical location to which he wishes to lead his potential customers.